Islamic fashion is no oxymoron.

 “I am not  even about promoting a religion, but creating an understanding and breaking certain stereotypes about Islam.

“And i can do this not through bombs and bullets, but through fashion shows. If i want to change certain perceptions, do it the gentle, beautiful and shiny way.”

“Mixing Muslim with non-Muslim designers is the whole idea. i  want to show the world that Islam isn’t limited to Arabs. It belongs to everyone regardless of race and culture.”

Sometimes I am humble sometimes I am self-deprecating – writing an about me on my design studio is one of those times I should boast of my skills and say everyone else sucks!
Well, the truth is I am pretty good and the rest of the truth is there are a lot of great designs out there.

 

Today poetic design is based on a plethora of complex criteria: human experience, social behaviors, global, economic and political issues, physical and mental interaction, form, vision, and a rigorous understanding and desire for contemporary culture. Manufacturing is based on another collective group of criteria: capital investment, market share, production ease, dissemination, growth, distribution, maintenance, service, performance, quality, ecological issues and sustainability. The combination of these factors shape our objects, inform our forms, our physical space, visual culture and our contemporary human experience. These quantitative constructs shape business, identity, brand and value. This is the business of beauty. Every business should be completely concerned with beauty - it is after all a collective human need.

I believe that we could be living in an entirely different world - one that is full of real contemporary inspiring objects, spaces, places, worlds, spirits and experiences. Design has been the cultural shaper of our world from the start. We have designed systems, cities, and commodities. We have addressed the world’s problems. Now design is not about solving problems, but about a rigorous beautification of our built environments. Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally. My real desire is to see people live in the modus of our time, to participate in the contemporary world, and to release themselves from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless. We should be conscious and attune with this world in this moment. If human nature is to live in the past - to change the world is to change human nature